GDPR Notice

1. About this notice

This GDPR Notice is intended to provide clear, accessible information about how Amigo Assist handles personal data in line with UK GDPR transparency principles. It should be read alongside our Privacy Policy, Cookie Policy, and any service-specific notices we may provide.

2. Who we are

Amigo Assist Limited is the organisation responsible for deciding how and why personal data is used in connection with the Amigo Assist website, portal, services, enquiries, demonstrations, and related communications.

3. What data we may process

Depending on how you interact with Amigo Assist, we may process categories of personal data such as:

• • identity and contact details, such as your name, email address, phone number, and organisation;
• • enquiry, booking, and communications data, including demo requests, contact forms, support enquiries, and correspondence;
• • account or portal-related information where access is provided;
• • technical and usage information relating to website, portal, or service access;
• • records needed to manage contracts, pilots, provider relationships, or customer support;
• • any other information you choose to provide to us directly.

4. Why we use data

We may use personal data for purposes such as:

• • responding to enquiries and requested demonstrations;
• • providing website, portal, and service functionality;
• • managing customer, family, provider, partner, or procurement relationships;
• • operating, improving, and securing our services and systems;
• • keeping appropriate records for compliance, accountability, and governance;
• • sending relevant service or relationship communications where permitted.

5. Lawful bases

Depending on the specific activity, Amigo Assist may rely on one or more lawful bases under UK GDPR, including:

6. Who we may share data with

We may share personal data where necessary with service providers, technical infrastructure providers, professional advisers, support partners, and other parties involved in delivering or supporting the Amigo Assist service.

This may include providers that support website communications, chat, demo booking, calendar scheduling, infrastructure, hosting, support, and operational delivery.

We may also disclose personal data where required by law, regulation, legal process, or to protect rights, safety, security, or service integrity.

7. Retention

We retain personal data only for as long as necessary for the relevant purpose, and then in accordance with legal, regulatory, contractual, operational, and accountability requirements.

Where a fixed retention period is not appropriate, we apply retention criteria based on the nature of the relationship, the purpose of processing, applicable legal obligations, and the need to defend or establish legal claims.

8. Your rights

Depending on the circumstances, individuals may have rights under UK GDPR including:

• • the right to be informed;
• • the right of access;
• • the right to rectification;
• • the right to erasure;
• • the right to restrict processing;
• • the right to object;
• • the right to data portability;
• • the right to withdraw consent where consent is the lawful basis.

9. Complaints

If you have concerns about how we use personal data, we encourage you to contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters.