This page explains how Amigo Assist collects, uses, stores, shares and protects personal data across our website, services and care-focused technology. It also explains your rights, how we use cookies and similar technologies, and how we work with trusted providers such as chat and demo booking services.
Last updated: 22 March 2026
Privacy-first by design • Secure infrastructure • Controlled access and accountability
Amigo Assist is designed to support care environments with a privacy-first approach — aiming to collect only what is needed, restrict access appropriately, and protect information through controlled processes, secure infrastructure, and accountable operational practices.
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Amigo Assist Privacy Policy
This Privacy Policy explains how Amigo Assist collects, uses, stores, shares and protects personal data across our website, services and care-focused technology.
Last updated: 22 March 2026
Amigo Assist Limited is a privacy-first monitoring and support platform designed for care environments.
In this Privacy Policy, “Amigo Assist”, “we”, “us” and “our” refer to Amigo Assist Limited, the organisation operating the Amigo Assist service.
This Privacy Policy applies to visitors to our website, people who contact us, customers, pilot participants, care providers, staff, authorised users, and any individual whose personal data may be processed through our services.
If you have any questions about this Privacy Policy or how we handle personal data, you can contact us at privacy@amigo-assist.com or through our website contact page.
We design Amigo Assist around the principles of privacy by design, data minimisation, role-based access, encryption, secure infrastructure, limited retention, and accountable handling of personal data.
We aim to collect only the information needed to provide, support, secure and improve the service.
We work to apply appropriate safeguards throughout the lifecycle of personal data, including collection, access, storage, sharing, retention and deletion.
This may include:
If you use Amigo Assist as a customer, provider or authorised user, we may collect:
When you visit our website or use our services, we may collect:
Depending on the service configuration, Amigo Assist may process operational data generated by monitoring devices, alerts, environment status, movement-related indicators, or other service events.
Where this information relates to an identifiable person, it may be personal data and, in some cases, special category data. We handle this with additional safeguards and restricted access controls.
If you use our website chat or support features, we may collect and store chat conversations and related support communications.
Please do not share unnecessary sensitive personal information in chat messages unless it is required for your enquiry.
If you book a demo through our embedded booking tools, we may collect booking data and scheduling information needed to arrange and manage the appointment.
Booking information may also be synchronised with calendar systems used to organise meetings and send reminders.
We may use cookies and similar technologies to:
Where required by law, we ask for consent before using non-essential cookies or similar technologies.
For more information, please see our Cookie Policy.
We use personal data to:
We do not use personal data for unrelated purposes without an appropriate lawful basis.
Depending on the context, we process personal data under one or more of the following lawful bases:
Where special category data is processed, we rely on an additional lawful condition under applicable data protection law, depending on the deployment context and purpose of the service.
Where we rely on legitimate interests, these may include:
Where required, we balance those interests against the rights and freedoms of individuals.
Because Amigo Assist may be used in care environments, some deployments may involve more sensitive personal data.
In those cases, we apply enhanced safeguards such as:
We aim to avoid collecting more sensitive data than is necessary for the intended service purpose.
Our hosting and service arrangements are designed to support UK and EEA data handling expectations, and some third-party providers may also involve processing or support that results in transfers outside those locations.
Where personal data is transferred outside the UK or another applicable jurisdiction, including through certain third-party service providers, we take steps to ensure appropriate safeguards are in place.
These safeguards may include:
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy, including:
Retention periods vary depending on the type of data, the service configuration, and applicable legal, operational and contractual requirements.
Where personal data is no longer needed, we aim to delete it securely, anonymise it, or otherwise limit its continued use in accordance with our retention and deletion practices.
We use technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.
These measures may include:
We use infrastructure and service arrangements designed to support secure processing and appropriate regional data handling expectations where applicable.
No system can guarantee absolute security, but we work to maintain appropriate protections based on the nature of the data and the risks involved.
Depending on your location and the circumstances, you may have rights to:
We may need to verify your identity before responding to certain requests. You can contact us at privacy@amigo-assist.com.
Our website or services may include third-party integrations or tools, including providers that support chat, demo bookings, scheduling, infrastructure, communications or hosting.
Where you use these tools, relevant personal data may be processed by those providers in accordance with their own terms, privacy information and data handling practices.
We are not responsible for the privacy practices of third-party services or external websites. You should review their privacy information separately.
Amigo Assist may be used in environments that support vulnerable adults or other individuals requiring care. We take this responsibility seriously and aim to ensure appropriate controls, permissions and organisational safeguards are applied.
Where a deployment involves data relating to children or other protected groups, additional legal and operational requirements may apply depending on the use case and deployment setting.
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or operational practices.
When we make material changes, we will update the “Last updated” date on this page and, where appropriate, provide additional notice.
If you have questions about this Privacy Policy or wish to exercise your data rights, please email privacy@amigo-assist.com or contact us through our website contact page.
If you are not satisfied with how your personal data has been handled, you may also have the right to complain to your local data protection authority.
Contact Amigo Assist Limited if you have questions about this Privacy Policy, want to exercise your data rights, need help with a privacy-related request, or want to raise a concern about how personal data is handled.